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the exhibition farmer and style, from the 6th of august till the 27th of september, sketches how globalization, a growing world population and the search for sustainable lifestyles leads to concepts like vertical farming. as farming slowly makes it’s entry into the city, however in a modernized way, farmers specialize themselves in urban life. design plays a crucial role in this new interpretation. li edelkoort (former chairwoman of design academy eindhoven) will curate this exhibition. she has already invited a number of important designers, architects, artists and brands to collaborate with us. some of the participants are for example frank tjepkema, studio makkink & bey, piet heijn eek, studio job, mvrdv, wiel arets, scholten & baijings and many others.