a view to: Photography

Mittwoch, 29. Februar 2012

SHOPPING

dress vintage moschino, photo by imke klee

Lidewij Edelkoort has forecast that brands will need to rethink retail in 2012 if they want to recover from what has become the worst economic downturn in living memory. Outdated formulas and old-fashioned formats will be replaced by anticipated service, innovative store experiences and edited online retailing: "Shopping will need to become a trip within our inner selves to satisfy our complex needs and wishes and therefore needs to be addressed in a truly innovative manner, to reach the consumer on another, more private level. Imagination, improvisation, intelligence and humour are needed to redefine the shopping experiences of tomorrow".

design by dcw eames, dress by marni, photo by imke klee

felt hats by barbara keal, photo by imke klee, design by peter marigold

Montag, 21. November 2011

EARTH MATTERS

photos by i. klee

text by lidewij edelkoort

Trend Tablet

she is talking loud and clear.
she is protesting violently with frontal attacks.
she is flooding her tears on the world and shaking off
buildings and people like flies. she is spitting her anger in the air.
she has had enough and is tired of accommodating further abuse.
torrential floods, severe draughts, unpredictable climates,
erupting volcanoes and multiple earthquakes are the result.

the earth is hurt and emptied.
she feels gang-raped and shackled.
most fossil fluids and matter are taken from her
and most stones and metals are gone.
most material is transformed into buildings
and most forests have become furniture.
most boulders are carved into bathrooms.
most gems are dancing, adorning human skin.
most crystals have become chandeliers.
most water is spoiled and most food is spilled.
most fields are wasted and most jungles untangled.

we have taken it all and it is still not enough;
we have taken it all and transformed it into waste
which we give back to the earth
as a poisonous present and
as an unsolvable mass of matter.
this century is bringing a moment of reflection and radical change,
making up for a century of abuse, greed and violence.
for the first time a post fossil society is emerging,
giving man much hope and faith in the future.
resetting attitude and mentality towards
more respect for the earth and each other.

therefore fashion will be mining mental matter;
taking inspiration from earth and trying to give back its beauty and strength;
restoring her self-respect and reflecting on the huge gift
this planet was, and still will be for us humans.

a wealth of ideas will sprout from the earth,
analyzing all her entrails and components,
to be transformed into dimensional textiles and earthbound colours.

our entente with nature will be re-written and re-invented;
we will try to live together in a more harmonious way,
giving and taking, and caring for each other.
a more intimate and intuitive relationship will be the result,
based on primitive emotions and ancient rituals and archaic systems,
re-inventing animism.

- lidewij edelkoort