dress vintage moschino, photo by imke klee
Lidewij Edelkoort has forecast that brands will need to rethink retail in 2012 if they want to recover from what has become the worst economic downturn in living memory. Outdated formulas and old-fashioned formats will be replaced by anticipated service, innovative store experiences and edited online retailing: "Shopping will need to become a trip within our inner selves to satisfy our complex needs and wishes and therefore needs to be addressed in a truly innovative manner, to reach the consumer on another, more private level. Imagination, improvisation, intelligence and humour are needed to redefine the shopping experiences of tomorrow".
felt hats by barbara keal, photo by imke klee, design by peter marigold